Playful Optical Illusion

The annual report gives the impression of a dull data analysis. The 2011 annual report of Fortune REIT is presented in the hands of readers in a bold and playful way.


The book cover is printed with blue and white strips of plastic sheet. When the book was pulled out, the illusion of the base map will be animated, injecting a vitality and dynamics to the boring annual report.


Book Design of


Annual Report

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