Revitalizing Annual Reports with Playful Design

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Annual reports are often viewed as dry and unexciting documents that lack creativity and innovation. However, in the 2011 annual report of Fortune REIT, we have broken the mold with a bold and playful design that injects vitality and dynamics into the typically mundane document.

 

The book cover features striking blue and white strips of plastic sheet, creating a playful optical illusion that resembles a dynamic base map. As the reader opens the book, the illusion comes to life, animating the design and capturing their attention.

 

This innovative approach to annual report design proves that data analysis doesn't have to be dull. By incorporating playful design elements, the Fortune REIT annual report stands out from the crowd and engages its audience in a unique and memorable way, providing a refreshing and enjoyable experience for investors and stakeholders.